About Maison Velours

A bag that doesn’t just carry, it contributes.

There was no eureka moment.
No grand masterplan.
Just a quiet knowing: this could be different.

A laptop doesn’t belong in those bulky, black, shapeless bags. 
The ones designed for convenience, not for character.
Making an impression shouldn’t require a tote that costs more than your rent.
And dreams don’t deserve to disappear between zippers that tell no story.

So I created what I couldn’t find.
A bag that doesn’t just carry, it contributes.
To the way you enter a room.
To the way you feel who you’re becoming.
A reflection of you: evolving, growing, in motion.

Maison Velours was born from a desire for something that feels right.
Something that fits the woman in the middle of her proces.
The one who’s just starting out, or already five steps ahead.
The woman who knows: I don’t need to shout to be seen.
The woman who chooses softness and direction. At once.

I’m Janine — founder, digital nomad, always in motion.
And if you’re reading this, I’m sure you’re building something too.
Yourself. Your life.
A path that may not be finished, but already feels true.

This first collection is called Divenire — Italian for “to become.”
Because that’s exactly what you’re doing.

The bags are soft on the outside, strong on the inside - Just like you.
Not made to match your outfit, but to match your intention.
Not to complete your look, but to carry your arrival.

This isn’t an accessory.
It’s a decision.
And when you choose Maison Velours, you choose - as always — yourself.