In my corporate sales job, I was constantly on the move. Dressed up, high heels on, ready to perform, but always with a laptop bag that felt like it belonged to someone else.

It was bulky, heavy, and masculine. Stylish alternatives weren’t any better: too small, unstructured, or simply not built for real working women. For years, I made it work: two bags, sore shoulders, and a quiet frustration.

Until I finally asked myself: Why am I carrying a bag that does not reflect who I am becoming?

We design bags that are elegant enough to elevate your look and practical enough to handle your day. From extra screens to lunch boxess, we know what you actually carry, so we made space for it without adding bulk or weight.

I’ve always been obsessed with bags. I used to collect vintage Louis Vuitton, but my all-time favourite was the velvet Gucci Marmont. That texture, that quiet luxury. It stuck with me. It inspired me to combine rich velvet with durable vegan leather and create something soft, structured, and truly different.

Our signature mix reflects everything we believe in: soft strength, subtle luxury, and smart design that works. We spent months sourcing the highest quality velvet we could find, because if you carry it every day, it should feel as good as it looks.